This Is Syd And Mallory

9 Mar

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There’s a pair of trainers hanging on the phone line above the yellow boutique on Devonshire Street in Sheffield. Written on the soles, is ‘Bits and Bobs’. This is Syd and Mallory emporium, and these dangling shoes, as well as a lot of the beautiful clutter within is off kilter and honest, reminding me of movies like The Breakfast Club. I don’t think John Hughes would have been disappointed, either. There’s a hell of a lot to thrust your fist in the air to in this shop: if only they played Simple Minds on a loop!

Syd and Mallory is featured on ASOS Marketplace and they were  at The Clothes Show Live last year. They do their own clothes –  Quirky little things that are exactly what you want without knowing you ever wanted it, and they usually come in the form of unforgivably humorous T shirts. A bit naughty and very, very cute, I can only describe them as dirty, pretty little things.

They also sell vintage clothes, but these are vintage clothes that look new; they look as though they’ve come fresh from movie sets of past decades. Simon bought this amazing leather jacket that was probably worn by someone who picked lots of fights and threw lots of beer in the seventies, and definitely would have been picked up by Alex Turner had he gotten there first.

I said that I was reminded of John Hughes’ movies in this emporium, but in reality, it’s a network of the coolest things from, or inspired by the coolest decades. James Dean boys and Brooke Shields girls: these are the kids that Syd and Mallory create. And I want to be one.

Find Syd and Mallory on Twitter, and on their website here.

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